The Study

The Client

The Delightful Cake Company

The Creative Services

Brand design
Marketing materials
Domain name management


The Project

As an already established business The Delightful Cake Company approached us as they needed a proper brand identity to help them better present their business to other businesses and assist with general marketing.

Their offering of high quality cakes for both private functions and corporate events, along with their fantastic iced and decorated cakes was as such already established as a quality product, however the business didn't have any marketing collateral or a developed brand presence to help push their product to new markets.

Taking on board the clients own personal preferences for everything 'old world' including typography and lace-work, a new style for The Delightful Cake Company emerged.

Once the new brand had been established, new high quality matt laminate business cards and headed stationery were created as part of the new brand push.

We then undertook product photography using only natural light, no studio lighting, for use in the new brochure.



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case study - The Delightful Cake Co.


The Delightful Cake Company new logo


Product photography


Delightful Cake Company printed stationery


Delightful Cake Company printed literature