The Study

The Client

Gryphon Event Safety & Security Ltd

The Creative Services

Brand design
Website design
Print
Marketing materials
Domains & hosting

 

The Project

As a brand new start up company Gryphon came to us with a completely blank canvas - no brand, no domain name, no marketing. They did have a clear vision of what the company would offer in terms of service, and how they wanted to project the business.

The brand identity was very important to Gryphon as they wanted to avoid some of the more obvious (and somewhat negative) imagery and logos associated with the event safety and security industry.

The final Gryphon design shows a positive and protective stance as opposed to an attacking posture, and the colour pallet is designed to be neutral.

Brand established, new business stationery was produced, along with marketing materials including roll up banners and colour vinyl banners.

Enamel pin badges were also produced bearing the new logo for staff and security crews to wear on site.

After seeing the finished brand and the printed marketing material, the website project was brought forward, enabling Gryphon to maximise on the new brand and business launch.

The new mobile responsive website currently works as an online brochure for their services and also details training courses offered by Gryphon. Further development is planned to bring online booking and payment processing to the site later in the year.

 

 

www.gryphonsecurity.co.uk

 

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case study - Gryphon Event Safety & Security

 

The new Gryphon Event Safety & Security logo

 

Gryphon printed marketing material

 

Gryphon staff enamel badges

 

The new Gryphon mobile responsive website