"To be a good designer (like a guitar player) takes practice. A lot of it. More than you can even fathom.”

– Jessica Hische - Designer

Knowing how your printed or on screen brand and marketing materials are going to be viewed has an impact on how they need to be created, and output.

Business cards are not designed in the same way as large scale banners or display materials, and your flyers and brochures... whilst needing to convey the same message and brand, will do it in a different way.

Shape, line, colour, typography, space.... this is, in a nutshell... graphic design.

parallax background

Graphic Design

Graphic Design

Graphic design is present all around you in your everyday life.

From logos, packaging and websites, to printed materials, signage, shop displays and even your mobile phone interface... they all contain elements of graphic design.

In essence graphic design is a combination of imagery, typography, shape and colour, used to guide or inform it's intended audience - after all we all subconsciously read (and acknowledge) images far quicker than we read lines or paragraphs of words. (How many of you looked at and read the graphic image before you read this?)

Almost everything your business needs (including your brand, or your products and services) to market and promote itself to your customer base or a wider audience will require some element of graphic design, and the use of shape and colour, negative space and lines, and of course typography will all play their part in the finished result - business card or banner, flyer or brochure, website or signage.

At GIGER MEDIA we can develop a new brand for your new business, or reinvigorate an existing brand (see below) and then take that design and colour palette and ensure that all your marketing communications, both external (client and customer facing) or internal (your staff and teams) are bold, clear, and most of all informative to its target audience, using clean and stylised designs.

By utilising quality photographic images and carefully selected typefaces, creating clean vector elements, and the selective use of space, we can create artwork, layouts, icons and graphics that will get your marketing noticed and your message across.

"Information is only useful when it can be understood.”

– Muriel Cooper

Graphic design is present all around you in your everyday life. From logos, packaging and websites, to printed materials, signage, shop displays and even your mobile phone interface... they all contain elements of graphic design.

In essence graphic design is a combination of imagery, typography, shape and colour, used to guide or inform it's intended audience - after all we all subconsciously read (and acknowledge) images far quicker than we read lines or paragraphs of words. (How many of you looked at and read the graphic image before you read this?)

Almost everything your business (including your brand, or your products and services) needs to market and promote itself to your customer base or a wider audience will require some element of graphic design, and the use of shape and colour, negative space and lines, and of course typography will all play their part in the finished result - business card or banner, flyer or brochure, website or signage.

At GIGER MEDIA we can develop a new brand for your new business, or reinvigorate an existing brand (see below) and then take that design and colour palette and ensure that all your marketing communications, both external (client and customer) or internal (staff and teams) are bold, clear, and most of all informative to its target audience, using clean and stylised designs.

By utilising quality photographic images and carefully selected typefaces, creating clean vector elements, and the selective use of space, we can create artwork, layouts, icons and graphics that will get your marketing noticed and your message across.

parallax background

Brand + Logo

Brand + Logo

What exactly is brand design?


Short answer... A fab logo, a super colour scheme, or great typography that gives your business (or product or service) a visual and memorable presence in the mind of your customers.

Long answer... "A process of creating a unique name and/or image for a product, service or business, with a consistent theme and the aim of establishing a significant and differentiated presence in the market place of that product, service or business, so that it can attract and retain loyal customers."

Brand design is all about creating a consistent image that makes your business stand out, as almost every market will be overflowing with competitors.

So how can your business connect with new customers and clients, whilst building lasting relationships, loyalty, and recognition? By ensuring that your brand identity, including all your marketing materials and your website are:

• Easily recognised
• Consistent across all media
• Promoting your company’s values

Your brand should be a culmination of elements that bring everything together; your business name is the audible element that puts your brand image in your customers mind, your logo is the brand mark or symbol that serves as the visual element of your brand. Finally a strap-line or tag-line can be utilised as the memorable or catchy phrase that can provide a quick indication of your product, brand, or service officered.

Remember that good brand design can be summed up in a single word - consistency.

GIGER MEDIA has helped develop brand images for businesses large and small, and our brand design clients range from start-up and SME business to limited companies. We can support businesses creating a brand image for the first time, and those looking to refresh or update an existing brand.

If you would like to discuss your new brand or have one that needs a little refreshment please do get in touch.

Have a flick through a couple of samples of here...
To view more examples of our work CLICK HERE

Jump To...

WEB | GRAPHIC DESIGN | PRINT | CREATIVE